08. October 2013 · Comments Off on Kvasir Media vs. AdSense (revisited) – Ad Revenue · Categories: Comparing Test


After the successful results from the last test of Kvasir Media (here) we have been using them for about half a year now. But after the test Kvasir Media has been performing poorly. If that was because the network performance had dropped over all or if it was because there was another weight (display percentage) on our site when it wasn’t tested we had to find out. So we did another test run.

Network page: www.kvasirmedia.se
Tested on site: Kryssakuten.se
Tested period: Aug 31 – Oct 7 (38 days)

Google AdSense Kvasir Media Difference
Ad views (measured)  1,003,947 1,003,949 0.00%
Ad views (reported) 985,783 950,038 -3.63%
Clicks 1401 242
-82.73%
CTR 0.14% 0.02% -82.73%
Revenue (hidden) (hidden) -66.03%

Result: Kvasir Media still gives a quite good result compared to AdSense, although it has dropped slightly since last test.

The reason why the performed so badly during the time we didn’t test them is still unsolved. It might be that we are only testing one ad size and their other ad sizes perform bad on our site. It can also be that they work as expected when one ad size is displayed several times, as it does on our site.

Disclaimer



04. April 2013 · Comments Off on Kvasir Media vs. AdSense – Ad Revenue · Categories: Comparing Test


Kvasir Media a Swedish company having a ad network division, aiming for Swedish web sites. Kvasir Media is part of the Eniro corporate group which main branch is phone book directory.

Network page: www.kvasirmedia.se
Tested on site: Kryssakuten.se
Tested period: Mar 1 – Apr 3 (34 days)

Google AdSense Kvasir Media Difference
Ad views (measured)  831,480 809,123 -2.69%
Ad views (reported) 813,050 736,218 -9.45%
Clicks 950 230 -75.79%
CTR 0.11% 0.03% -75.12%
Revenue (hidden) (hidden) -58.59%

Result: Kvasir Media gives a really good result compared to AdSense. But on the other hand they do only target Swedish web sites and they have a invite only program (you might get an invite if you contact them by e-mail). And also, as you can read below, the quality of their ad management is one of the worst we have seen.

Note: In the Kvasir Media network you cannot manage your own ad spots, they are created manually by their staff and the ad code gets e-mailed to you. The first ads that was send to us had a too big font for the ad, so they could not be used. The technician that created the ad code was on vacation and no one else could help us during a whole week.

Update 1: After waiting a week for the technician to come back to work, he tried to update the script twice to make it work. But he never tested it, so none of the updates worked. The third time we told them that the script did not work, they finally fixed it.

Update 2: After a few days we found out that their ads did not display properly in Firefox, so they had do a another update.

Disclaimer

25. February 2013 · Comments Off on Media.net vs. AdSense – Ad Revenue · Categories: Comparing Test

Network page: www.media.net
Tested on site: FindTheWord.info
Tested period: Feb 13 – Feb 24 (12 days)

Google AdSense Media.net Difference
Ad views (measured) 48,272 48,409 0.28%
Ad views (reported) 48,862 44,950 -8.01%
Clicks 55 (unknown)
CTR 0.11% (unknown)
Revenue (hidden) (hidden) -92.69%

Result: The Media.net network gives about 92.7 percent less than with what Google AdSense gives.

Note: After the ads had run for a day media.net contacted us and sent new ad codes, since the first ones did not work. It is bad that their site generates invalid ad codes, but it is good that they found out quite quickly and fixed it.
Media.net has confirmed that their ads does not perform as they should on our test site.

Disclaimer

25. February 2013 · Comments Off on Double.net vs. AdSense – Ad Revenue · Categories: Comparing Test

Network page: www.double.net
Tested on site: Kryssakuten.se
Tested period: Feb 13 – Feb 24 (12 days)

Google AdSense Double.net Difference
Ad views (measured) 368,871 368,348 -0.14%
Ad views (reported) 364,603 365,691 0.30%
Clicks 540 230 -57.41%
CTR 0.15% 0.06% -57.35%
Revenue (hidden) (hidden) -95.51%

Result: The Double.net ad network gives about 95.5 percent less than what Google AdSense gives.

Note: When you register a site with Double.net you can select to apply automatically to all advertisers. But that does not mean that you automatically apply to all advertisers — it means you applies to only the advertisers that allows it. 

Disclaimer

10. February 2013 · Comments Off on Zanox vs. AdSense – Ad Revenue · Categories: Comparing Test
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Network pagewww.zanox.com
Tested program: Zanox Ad Server
Tested on site: Kryssakuten.se
Tested period: Jan 2012 – Feb 2013 (13 months)

Result: During the first eleven months the revenue was quite good. 5% – 40% per month of what Google AdSense generated. But since December 2012 the revenue went down to exactly 0%!

NotesWe contacted Zanox about the total drop in revenue in their contact form. But we didn’t get an answer!

Update: When we asked them on their Facebook page if they read the questions from their contact form, the question just got deleted after about a day.

Update 2: Our last try was to e-mail them about this. The e-mail address was well hidden on their site, but we got an answer after about half a day. It turns out that the Zanox Ad Server has been cancelled and is replaced by Zanox Ad Delivery. Looks like we have to come back with a new test of that. But it is really bad that they cancel a service without informing about it!